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What We Should Expect From Google in the Next Few Months

The magic of internet has spread all across the globe and is responsible for bringing a lot of variety in every kind of business. There are countless websites which are present and each has its own unique characteristics. The competition is great and different websites try to introduce numerous attractions in their contents and design so that the number of visitors can be increased. So it will not be wrong if you consider that for each website web designing has achieved the status of an important factor. Everything which you need is present on the internet like different kinds of products etc. the only thing which you need to do is that type the words in a search engine. The key requirement for a site is that it should act practically and must look attractive and don’t forget that function is also important. Users get very much annoyed when they go to a particular link and that doesn’t works for them. If you want that your website to be liked by the majority of visitors and that people suggest your name to others then you need to avail the services of a good provider.

Define your Goals: The most important thing is to visualize the goals you want to achieve when creating the page. You have to define what the page is. Start by defining a target or target audience and what they expect to find on your site is a good way to start.

Define the Content: The most important thing is to know the content to be placed on the page, or at least have a general idea of the topics covered in your site. It is a mistake to try to adapt the design to web content.

Draw a Sketch of your Page: Instead of wasting time doing web design and then not like it, make various paper tests and keep the best that suits you.

Please Check Browser Compatibility:  This phase is the one that requires more patience because you must verify that your website is displayed correctly in all browsers and mobile devices so you can check. If it works in Chrome, and Firefox is great, but when you open IE the design becomes a disaster, go back and review it. Ideally, all your audience should access it properly and from any browser or device.

Keywords:
-Decide what search phrases make the most sense for your video. Don’t dare use phrases that have nothing to do with the content. You’ll make people mad.
-Research those keywords to see how competitive they are. Adjust them so there are still lots of people searching for it, but there are not as many links showing up for it.
-Search your potential keywords and phrases to see what comes up. It’s amazing how many people forget to do that.

Video Title:
-Try to start and/or end with your keyword.
-When you search on YouTube, visual action words tend to come up as suggested searches. So try to use action words.

Find Linking Pals:
-45% of videos are discovered on video sites. But 44% are found through links on blogs and sites.
-Write a blog about your video’s content, then link to the video in it.
-A good site for finding places to guest blog is myblogguest.com
-Once you find good linking partners, they’ll link to your future videos (as long as they’re good and you’re returning the favour).

Tap the Power of Similar Videos:

Content:

Meta Data:
-Too much importance is placed on it. It accounts for only 15% of search success.
-YouTube reads Captions or Transcripts to determine what a video is about. If you’re not using them, you’re missing out.
-You get the SEO benefit of captions and transcripts whether the viewers has them toggled on or not.

Community:
-Accounts for 10% of search success.
-Make sure your YouTube home page is a fun place to spend time. Carefully pick your featured video, and make sure your Playlists are featured.
-Participate in discussions so users will see you’re present. The volume of ratings/comments is as important as the number of views when it comes to where you surface on search.

Video Sitemaps:
-As with a web site, a video sitemap helps Google quickly index your video.
-Google wants to know title, description, play page URL, the URL of the thumbnail image you want, and raw video file location.
-Sitemaps are xml files you host or dynamically generate on your site. Once you’ve made your sitemap, sign in and submit it using Google webmaster tools.

Here are few important pointers from the Google’s tips on how you can improve your online presence using Google+ communities. One of the things that you can do to start with is to search for communities that have already been created by other users in your niche industry. You just need to make a search and you will notice hundreds of communities in your niche. Google tells that this is a great way to find out the latest trends in your niche because users will start communities to discuss the latest interests and trends in any given segment. This will give you greater insights on the latest customer preferences. In other words, you will be able to feel the pulse of your target group and modify your products and services accordingly. If you skip this part of marketing then you can easily miss the insights that are available to you totally free of cost. Join communities that are active and this will help you get connected with lots of prospective leads.

At another level, you can also start your own communities and attract other users to join your community. This again will improve the visibility level of your brand online especially with Google+ becoming a larger network day by day you will be able to boost your brand identity online.

You can create public groups as well as private membership groups. These groups can be just about anything; as long as they are in some way connected to your brand you will certainly benefit from the Google+ efforts that you are making to promote your business.

You will be able to find a large selection of discussion categories on your favorite topics and interests. Google+ also give you an excellent opportunity to plan events with your community members. How you interact and engage your community is left to your creativity. You can try anything from public events to online webinars for your community members. Next to Facebook and Twitter, Google+ is going to become the most popular social community site. Finding your space within this community will certainly prove to be a worthwhile effort. Incorporate Google+ marketing efforts to promote your brand. The best part is that you will be able to start your own community regardless of the niche. There is room for everyone and every industry. Joining Google+ communities or starting your own Google+ communities does not cost you any money.

It’s critical that social marketing campaigns start with ideas, rather than a focus on a particular technology or social media platform. All too often marketers think about a “Facebook idea” or a “Twitter idea,” leading to campaigns that do not reach their full potential because they are contingent upon a single platform rather than an idea. Social marketing campaigns that start with a bigger idea can be integrated and customized; and ideas deployed appropriately through multiple social media platforms typically have the greatest rate of success.

Balance functional and emotional content

Simply put, people are much more likely to share feelings than facts. Thus brands that are striving to create social discussion must do so in a manner that evokes an emotional response. Brands that simply deliver content that’s rationale/functional cannot expect to generate much social momentum. A content strategy that balances both rationale and emotional content enables delivery of brand information with enough content to result in pass along and social engagement. However, the lack of emotional content can be a fatal flaw.

Create appeal beyond brand advocates

All too often, marketers make the mistake of creating content to live on social platforms that is so specific to their brand, only the most loyal brand advocates will engage. This may be a smart tactic to engage a niche segment of a brand’s audience, but it is unlikely to create social discussion amongst a broader segment. To truly create a social campaign, marketers must think about a much larger universe of customers and motivate them to engage in order to create a social movement. In short, if the content is overly specific, it is unlikely to have large-scale social relevance.

Deliver a consistent stream of “light weight” interactions

Given the highly cluttered nature of social media, marketers must think about social campaign content delivery in bite-sized pieces. Social media users scan thousands of pieces of content on a daily basis on fast moving platforms (think about the Facebook Newsfeed) so a brand’s social campaign must fit into this context. Thus, the most successful social campaigns are delivered to consumers primarily through simple experiences (Facebook posts, Twitter tweets, short-form videos, etc) delivered on a consistent basis. Social campaigns that require high levels of engagement and time commitment tend to see limited success because they are at odds with the manner in which consumers experience social media content.

When activating a social campaign, fish where the fish are

Given that many social media platforms have established critical mass it is most efficient to utilize existing platforms, vs. creating a social environments unique to a brand. We’ve found that attempting to create a social community around a specific brand (i.e. new microsite) requires much more work/investment than engaging those customers on platforms such as Facebook, Twitter, YouTube, etc. The successful social campaign does not require consumers to change their social media usage patterns, a potential barrier to success (consumers are always hesitant to try new platforms unless they offer a completely new experience/utility).

Create a “value exchange” with consumers

It’s important that brands understand that if they want consumers to do something through a social marketing campaign, there must be reciprocity. Brands cannot expect consumers to engage, participate, create content, etc. etc. without something in return. This “value exchange” can take many forms – financial incentives, exclusive content, etc. but it needs to be consistent with the magnitude of the brand request. As an example, if we are asking consumers to create content, upload, vote, etc. over an extended period of time, the incentive must be significant. If we are just asking for a view/click, the incentive can be relatively modest.

Make it personal

It’s important for brands to recognize that social media is owned by consumers…it does not belong to brands/marketers. With that in mind, social marketing campaigns must put the consumer at the forefront of the idea/concept. Marketers should look for ways to have a social campaign customizable on an individual level. Social campaigns that allow consumers to “make it their own” are much more likely to create social momentum, as consumers will have a vested interest in distributing the content. Social campaigns that are not-consumer centric and have no elements of customization are typically less successful.

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