The Practice of Optimizing a Website
Search Engine Optimization (SEO) is the practice of optimizing a website to rank on your desired and relevant keywords and phrases. Be leery of any company that offers a guarantee about gaining a particular ranking on a word or phrase, considering the exact ranking is out of their control.
COVI Design offers a search engine friendly site when we create a new web design or give your existing site a “facelift”.
- Analysis of meta tags and title tags
- Keyword research on your targeted keywords and phrases
- Creation of Google Local (Google Maps) and Bing Business listing
- Manual submission of your website to Google and Bing
If you require a Google PPC Campaign, or an SEO package that will increase your rankings for your specific keywords and phrases, COVI Design will work along with their partners who specialize in Search Engine Optimization.
If you would like more information on starting a PPC campaign or improving your rankings contact ustoday!
Interesting facts about SEO:
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page’s meta data, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element or via 301 redirects can help make sure links to different versions of the url all count towards the page’s link popularity score.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, depending on the site operator’s goals. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site’s conversion rate.