Building Social Media For Your Business
Social Media Marketing is a strong and effective tool that will build back links to your website, help you monitor your online reputation, increase your company’s exposure and ultimately increase traffic to your website. Viral sharing offers the biggest value in social media. Reaching potential customers on a daily basis can increase your traffic and hence your business. It allows you to reach and interact with large groups of people in a simple yet effective fashion without having to invest in paid advertising.
All forms of social media offers a relative low-cost advertising with high returns. Creating quality links can boost your rankings (Search Engine Optimization) in all of the major search engines, such as Google, Yahoo, and Bing. You can spend thousands of dollars buying high quality links, which Google now will penalize your website for. So buying links has a much lessened benefit than before. Social media marketing is cost effective and a safer way to build high quality links.
Another benefit of social media marketing is once you create a useful article, tool or even product users tend to share it with friends, blog about it, or add a link to their favorite social bookmarking websites.
COVI Design can provide your company with the means to expand your business online through social media.
Some interesting facts about Social Media Marketing:
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions.
Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.