If you know a thing or two about digital analytics software, then you probably agree that Google Analytics (GA) is the best such tool in the world. In fact, it’s so great and useful that below we’ve come up with a list of ten reasons to support our claim.
Does Your Business Care About Digital Analytics?
Well, honestly, it should and that’s because digital analytics are a great way to see how well or how poorly a website performs. As an internet marketer or business owner, you certainly need to know more about what everyone who lands on your website does, the way they interact with it, what pages they click on and so forth. With the info provided by digital analytics, you’re certainly going to have all of these questions easily answered.
Why you need to start using Google Analytics
1. Simple to use
It’s true that Google Analytics is updated regularly, yet you should know that it has been unchanged for about ten years now. It doesn’t matter if this is the first time you’re using the software, since as a new user you can easily wrap your head around it and grasp basic principles such as sources, visits, conversions, funnels and goals to name a few.
2. Online help documentation is readily available
No matter if this is the first time you are using GA, you can easily access a lot of online documentation in order to learn how to make the most of it free of charge. Better yet, there are also many videos you can watch that explain everything you would ever want to know about using GA.
3. Insights into visitors
Google Analytics allows you to gain access to a lot of useful data about the people visiting your website. Using it, you can easily determine which of the online campaigns you’ve used is effective and which of them are not.
4. Great Google community
GA has some, if not the best community in the world, which means that whether you have a question about using it or any other question about marketing in general, you’re certainly going to have it answered by someone with a lot of experience.
5. Tracking visitors in real time
You will easily be able to see in real time the people that visit your website. What this means is that you can have a clear picture of the exact number of visitors that are currently on your website, what pages they view and how long they stay on your website. GA does everything for you and you can access reports right away.
6. Integrate with other tools
Not only can you use GA with all your devices, but data can also be easily implemented to a wide range of Google products, including Google Search Console and AdWords.
7. The source of your clients
If you want to improve your sales, then the first thing you need to learn more about is where your clients come from. Thanks to Google Analytics, you’ll easily be able to do that and also learn more about your visitors’ preferences and behavior.
8. Reports can be customized
While you can choose to use the reports Google creates, you can also make your very own.
9. Automated data collection
After setting up your account, all you have to do is copy and paste a simple line of code and GA will be able to automatically collect data. Reports can also be access right away.
10. It’s free
Lastly, using GA is free of charge and that’s simply great!